Gaining the trust and loyalty of your subscribers and customers through personal communication on a regular basis can ensure more bang for your buck. Literally. Every $1 spent on email marketing gives you a $42 return.
What kinds of businesses can benefit from email newsletters? The simple answer is all of them. But here is a breakdown of a few kinds.
E-commerce Companiesuse email marketing all the time because it’s a direct way to increase revenue. These emails allow you to tap people on the shoulder if they’ve left items in their cart, make people feel unique by recommending specific products, and hold special sales. Sending regular email newsletters can also build your reputation as the voice of authority for not only the products you sell, but also the world in which your products are utilized. If you are the go-to expert on an experience (snowboarding) or a world (gourmet foods), your subscribers will turn to you first.
B2B (Business-to-Business) emails
These emails are the perfect place for answering your subscribers’ questions and solving their problems, and you can address these issues both pre-purchase and post-purchase. These kinds of newsletters might include tutorials, FAQs, and tips, with the ultimate goal of building trust. B2B emails are also a straightforward and simple way to generate leads that may turn into customers. Finally, these emails are a great way to get all sorts of information you’ve offered elsewhere (like blog posts, social media posts, and podcasts) into one easy-to-read place and delivered right to the people who you want to engage.
Solo content creators/entrepreneurs
It can be daunting to think about how you’ll reach potential customers when you’re a solo entrepreneur. You don’t have a lot of time, and the time you do have you want to spend actually doing the thing you’ve nurtured your passion and built your skills to do. Email newsletters are a perfect way to create leads, get referrals, and ultimately make sales. Think of email newsletters as a simple form of communication between two people. If you reach out with authenticity, operate with integrity, help people get to know you, and offer valuable content, you’ll be rewarded with interest and dedication.
D2C (Direct to Consumer) emails
Potential customers want to know your company’s story—and you can tell them effectively through an email newsletter campaign. While you showcase your products, you weave in your mission, moral code, and the passion behind why your brand does what you say it is built to do. Add positive customer feedback. Personalize your communication. Reach out with special sales. You can achieve your end goal—selling products to customers who will become loyal to your brand—through the use of an email newsletter.
Software as a Service (SaaS) emails
Email newsletters are useful for SaaS companies for all of the reasons above, but in addition, they can make gated content or exclusive offers directly to their customers. Email can also help turn free trials into revenue opportunities by creating easy onboarding sequences that showcase the most important features and benefits of your product.
Many more subsets of users can gain deep benefits from offering their subscribers some kind of email newsletter. Newspapers and magazines, online education programs, nonprofits, publishers, and small local businesses are just a few. The bottom line is that email marketing is money well-spent.