Four Foundational Components of Newsletters
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Four Foundational Components of Newsletters
People prefer newsletters to social media marketing because they’re more personal and, as a result, more worthwhile. But not all newsletters are alike. If they don’t have high usability, delete is just an easy click away. As you plan your newsletter, pay attention to these four essential components. If you’ve got all of them, you’ve…
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Expertise & Thought Leadership in Newsletters
It’s just a fact. Newsletters give you much more control over your marketing than any other form. You don’t know who will actually see your Facebook page. You don’t have a say in whether TikTok is banned or not. Relying on another platform to deliver your marketing is tricky. It’s a third party with no…
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The Perfect Newsletter Length
The perfect newsletter length does not exist—which makes sense. If the goal of a newsletter is to make a connection with a subscriber or turn someone into a subscriber, you need to focus on personalization as much as possible. And part of personalization is length. For some people, glancing at something short works. Others want…
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The Value of Roundup Newsletters
Do yourself a favor and get good at writing roundup newsletters. They can save you time and money (they’re faster to write than other kinds of newsletters), and they’re an excellent traffic pull to your website. Also, readers love roundups because you’re bringing the good stuff to them, so they can save time. (And who…
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The benefits of an email newsletter for b2b companies
B2B marketing takes time because more people tend to be involved in the decision-making process. Email newsletters sent at regular intervals keep your company top of mind and your relationship strong while that slower sale is underway. Numbers back this up: 99% of consumers check their email daily and prefer getting updates and information that…
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Using AI in Marketing
Creating varied versions of a product tailored to unique subscribers is an important aspect of marketing. But personalization takes a lot of time. AI changes that. Automation joins with personalization to create a faster, more efficient process. Marketers can save time and money if they create blogs, newsletters, emails, and even subject lines with AI…
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Best Practices for the Perfect Subject Line
You’ve spent a lot of time and energy crafting your email. It’s strong. It’s personal. It resonates for your reader. But your subject line is the email’s gatekeeper, and if it doesn’t pull your reader in, nothing in your email matters. It will be left behind a closed door. Or worse, your reader will simply…
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Email Newsletter Growth & Stats
Four billion people are daily email users. Four BILLION. Email marketing—and specifically the email newsletter format—has the highest Return on Investment among all digital marketing platforms. The reason for its success is pretty straightforward: personalized connection (x four billion.) Think about talking with someone-one-on-one versus listening to them in a lecture hall. When you reach…
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How to Write a Killer Intro Paragraph for Newsletter
How do you write a killer intro paragraph for your newsletter? One way is to start with a question. (See what we did there?) Another is to get right to the point. (See again?) And another is to create short, simple sentences that are easy to navigate. (Yup. Again.) The mission of your first paragraph…
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Email Newsletters For Creators, B2B and B2C
Gaining the trust and loyalty of your subscribers and customers through personal communication on a regular basis can ensure more bang for your buck. Literally. Every $1 spent on email marketing gives you a $42 return. What kinds of businesses can benefit from email newsletters? The simple answer is all of them. But here is…